Hello, my love! I’m so glad you’re here.
I’m kind of obsessed with entrepreneurs, and truth, and big visions, and passion, and purpose, and intentions of changing the world. And, I am quite sure we share some common ground and that something purely magical has brought you here today.
I’m a storyteller coach and copywriter that helps soul-centered and purpose-driven entrepreneurs OWN their story: the highlights, low-lights, and all the twist and turns along the way. We dig deep for the real ‘why’ behind the ‘what’, the driving force behind the passion, how you want to show up in the world, and how you want to make people feel. I write fun and compelling copy to share these stories and these truths in a way that connects, builds community, and authentically converts.
So, how do I own my story? Welllll…..
I started a technology distribution company in my living room at age 30 and grew it from $0 to $3 million in 3 years. Cool story, right? Well, not so fast. Almost as quickly as we rose into our PR friendly ‘success story’, things began to crumble.
As happens in business sometimes, I took a zig when I should have taken a zag. In hindsight I see my biggest mistake was not having a bad-ass finance guru by my side, looking over reports and then calling me up saying, “Dawn, what the hell are you doing?” Yeah, I needed that guy or gal. Because, you see, I was really good at making sales and growing the company. But, at the time, forecasting and managing cash-flow weren’t my strong points. I mean, I can manage my own piggy bank. But, when you’ve got millions coming in and going out to the tune of hundreds of transactions a month … things get complicated quickly.
So, long story short, after 7 years in business, I decided to close the company. Err, well, the Universe decided for me. We were losing obscene amounts of money and the stress was too much. I was drained financially, emotionally, spiritually. And, it was time to move on, on. I think I handled it pretty well too. If ‘well’ could take the form of feeling sorry for myself, and repeatedly asking the old, “whyyyy meeee?” Then, yes, I handled it like a champ!
It took me over a year and a half to go from “Hey, thanks a lot Universe. Waaaay to have my back on that one” to realizing that everything was happening for my greater good. I was being pulled and stretched and expanded beyond belief so I could become more awake, stronger, and even more aligned with my soul’s purpose. And, once I finally helped myself, I was in a position to help even more people. The Universe was carving out a path for me. Now, I understand all that money I lost was my “tuition money.” For reals. Pain and loss are pretty darn good teachers. I have the equivalent to a master’s degree in financial know-how now. These ‘tough times’ also gave me crystal clarity on how I want to show up in the world and how I want to serve.
It’s funny how things come around full circle too. You see, as a little girl, I never said, “I want to sell electronic components when I grow up.” I just sort of accidentally fell into that industry. In fact, I always knew I would be a writer when I grew up. That is, until the world convinced me that I would never make any money doing that.
Now, I am back to my roots and I get to work with my favorite people in the world: entrepreneurs. And I get to do one of my favorite things: write! And, I get to live my purpose and mission which is truth and storytelling and making a positive impact. And, my next phase is to host masterminds and retreats where business meets spirituality and where ambition meets purpose. (Pinch me – is this real life?)
It took me being really out of alignment to be able to come back home and see things so clearly. I am home. And, it would be an honor to walk home with you as well as we work side-by-side to move your mission forward. (Let’s chat!)
When I am not cooking up delicious word stew for my clients, I can be found on my yoga mat with my heart wide open, soaking up sunshine & salt air at the beach, devouring yet another luscious book, or throwing wild solo dance parties in my living room. I’m also working on FINALLY publishing Type-A Zen, which has been in process forever, but I accept that everything happens in divine timing. xx